The Pressure of Social media

I woke up this morning reflecting on the challenges I am facing in the attempt to let people know what I do, what I have to offer, my skills and quality as a photographer and as an individual with a creative mind. 

Last night after watching a couple of documentary on Abstract Creativity I felt a little damped down, especially after the one that was depicting the world of Instagram. I use Instagram too for my work….well a little I do…but for the first time I was hit by the immensity, density and overcrowdedness of that social media platform. When I use Instagram, I simply scroll down my homepage feed and I don’t  experience how busy that whole world is in the same way as I did last night . 

I felt totally overwhelmed by it.  

I see a lot of duplication of marketing styles these days, where is the originality gone? 

The majority of people seem to follow the same templates for most things, from tv series, documentaries, marketing tactics, presentation of products, blogs, vlogs and everything else. 

Everyone is on this crazy race to put up constantly images and ash-tags of everything they are doing just to keep themselves up in the feed. Everyone seem to scream “look! I am here. This is what I do. This is what I sell. This is what I offer!”  

I see too much of the same, copies of copies repeated over and over again. 

I cannot and don’t want to be a copy of anyone else.

My whole life I’ve worked hard at maintaining my own ideas and principles without following the crowds. 

There must be another way to be and show the world out there what I love doing, what I create, the work I produce and the services I offer without feeling squashed by the social media stampede that I see happening today!!

I prefer originals to copies! 

Am I one?

Well, I don’t know for sure but I will keep trying! 


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